China recently surpassed Japan to become the world’s second largest pay-TV market after the United States. But many industry insiders are already shifting focus to video-sharing websites as the way of the future. Following closely on the heels of Netflix and Hulu, Chinese websites like Tencent and Youku are pushing to develop their own original content, creating huge opportunities and challenges for both domestic and international content creators. There are now over 200 million cable TV … [Read more...] about Video sharing creates new opportunities in China
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New Leadership at StarHub
Tong Hai TAN, Chief Executive Officer, StarHub Q: How are you growing your content/ channels? Tan: We always seek to provide the widest range of quality content for customers and their families. In addition to channels with broader appeal, we will continue to be on the lookout for niche content to cater to unique needs of our customers. For example, we recently improved our Asian content offering with the addition of Hello! Japan, which caters to viewers interested in Japanese entertainment and … [Read more...] about New Leadership at StarHub
Smart Fun
One can still smell the fumes blown off the candles of Discovery Kids’ first birthday cake and already the channel is cooking up its next original production entitled KIDS VS FILM, launching on June 1 across Asia. KIDS VS FILM follows the broadcaster’s inaugural children’s commissions Mystery Hunters India, which premiered on Discovery Kids’ India feeds in December 2012; and wildlifebased series ADVENTURE 8: ZOO GAMES, which aired in Southeast Asia and Hong Kong earlier … [Read more...] about Smart Fun
New lifestyle channel for men – LifeStyle TV
Q: How did the idea for a lifestyle channel for men come about? A: We looked into the market and we worked closely with Mei Ah (Mei Ah Entertainment) on the development of content. We feel that there does not appear to be a channel that targets specifically men’s lifestyle. Mei Ah actually showed a reel during FILMART just a month ago to test the market, and we are very positive in moving forward to do a soft launch of a channel that will come in the next three months. A working title … [Read more...] about New lifestyle channel for men – LifeStyle TV
A refreshed Travel Channel
Scripps Network’s Travel Channel has launched a comprehensive brand refresh across all of its international territories – with what’s said to be its most radical overhaul in Travel Channel’s history. The channel was carried out in two phases, with the first roll out March 25 to territories outside of the U.S. – where the channel would still retain its international look and feel, followed by the U.S. The rebranding is part of the network’s ambition to bring … [Read more...] about A refreshed Travel Channel
Style gets a makeover
NBCUniversal International Television’s The Style Network refreshed its brand and image by introducing a new look that it says appeals to women’s desire for living stylish lifestyles. The channel’s new rebrand – which went on-air in Asia on April 1, 2013, refreshed its logo, on-air look and tagline in Asia as well as around the world – following a similar North American refresh in mid-2012. The channel, under the new tagline “Watch It. Love It. Style … [Read more...] about Style gets a makeover
