Genre Update- Jan-Mar 2016
The Asian TV and film industry has been gaining international recognition. Young producers and businesses are breaking into the scene with titles that are capturing eyeballs across the world. But what are the opportunities available in this unpredictable market? Cheryl Soh examines the scene.
The pay-TV ecosystem is reshaping in the Asia-Pacific region with the proliferation of new content, technology, social media, changing consumer expectation, government regulation, licensing and shift in advertising dollar. Yet, there is a potpourri of creative content and talent exploding in the region with government grants and incentives to inspire. This is certainly a new golden age for TV, with more and better programming being produced than ever before, both internationally and locally. As with subscription TV’s continued growth in the region, there are still challenges. Initiatives to improve pay-TV measurement in the region are critical as K. Dass examines the regions’ development in creativity and pay-TV growth.
As the only private network allowed to air in China in Chinese, Phoenix TV has gain recognition as the country’s fastest and trustworthy news source. The network stays true its roots by following the philosophy that it was based on; Liu Changle, founder of Phoenix TV is no exception. Liu is honoured with the grand trophy at the 20th Asian Television Awards. Cheryl Soh reports.
The export of Korean content has been one of the global TV market’s big success stories over the last decade. And there is no sign of demand easing off, according to Lee Deok-Jae. In the beginning phase, only the broadcast rights of fi nished programmes were licensed, but the trend have changed recently so that remake/script rights to Korean drama have also been exported since 2008. By K. Dass.
Given the economics of broadcasting today, a TV broadcaster must do more than produce shows that satisfy the domestic audience. Localised content is imperative to the market but beyond that, the quest these days is to make hits that can be exported and generate additional revenues. Eric Ellenbogen, Co-Head, International TV & DreamWorks Classics certainly understands that. By K. Dass.
OnScreenAsia.com is the premier online resource for Asia-Pacific’s television content, film and media technologies news. Find out the latest happenings, issues and opinions from the industry’s movers and shakers and utilize the extensive database to find the information and data you need. Along with the newest headlines, premium subscribers also get access to exclusive video content, interviews and the latest issue of TV ASIA Plus. Connect the dots with OnScreenAsia.com, your direct connection to the region’s ever-expanding media industry.
© 2019 Contineo Media. All rights reserved.
Registration is closed.