Microsoft’s purchase of a 1.6% stake in social networking site Facebook for $US 240 million has been welcomed by advertisers in Asia and hailed by some analysts as a landmark deal for Microsoft. As part of the deal, Microsoft, Facebook’s advertising partner in the US, becomes the exclusive advertising platform for Facebook worldwide. “We believe it will make advertising on Facebook more available to advertisers,” said Pauline Chu, General Manager, Carat Media Services … [Read more...] about Microsoft takes a stake in Facebook – now what?
Content
Global consumers go mobile
The consumer electronics industry will surpass $US600 billion in worldwide revenues this year as consumers open their wallets to buy nearly 1 billion mobile phones, almost 200 million TV sets and more than 100 million computers. That’s according to the Consumer Electronics Association's International CE Ownership and Market Potential report, conducted with market researcher GfK. “Mobile phones, televisions and personal computers currently account for more than half of global CE … [Read more...] about Global consumers go mobile
PLDT’s mobile TV service hits cablers’ roadblock
Manila – The Philippines’ National Telecommunications Commission (NTC) has ordered Philippine Long Distance Telephone Co. (PLDT) and its subsidiaries Smart Communications and MediaQuest Holdings to justify at a hearing scheduled for this month their continued offering of mobile TV service myTV, amidst opposition from cable operators. Some 300 cablers under the Philippine Cable Television Association (PCTA) umbrella asked NTC to stop PLDT from offering myTV to its 25 million … [Read more...] about PLDT’s mobile TV service hits cablers’ roadblock
Antrix leases Ku-Band capacity on MEASAT-3 for India’s DTH market
Kuala Lumpur - MEASAT Satellite Systems Sdn Bhd and Antrix Corporation Ltd, the commercial arm of the Indian Space Research Organization (ISRO), have signed an agreement to lease Ku-Band capacity on the MEASAT-3 satellite. Antrix will lease eight Ku-band transponders on MEASAT-3 with an option to increase the number subsequently. The transponders will be used by Antrix to support the launch and development of a commercial new Direct-to-Home (DTH) TV platform in India. K.R. Sridhara Murthy, … [Read more...] about Antrix leases Ku-Band capacity on MEASAT-3 for India’s DTH market
Movies-on-demand stifled by technology
HOLLYWOOD movies are driving the on-demand business in Asia Pacific—a business that is still in its infancy. But the industry is being hamstrung by a complex array of technological and cost issues.Safeguarding content from piracy, bandwidth availability and billing issues are among the factors impeding Video-on-Demand and Subscription VOD services. “Network infrastructure capacity constraints and content protection remain the biggest obstacles for SVOD carriage,” says Caroline Wong, … [Read more...] about Movies-on-demand stifled by technology
Mo’ me the money!
THE numbers are certainly impressive, with the potential market for mobile TV put at 460 million by 2011 – based on the countries that have deployed a mobile network and a digital TV network. By the end of 2006, however, according to ABI Research, the total number of subscribers stood at about 1.5 million. … [Read more...] about Mo’ me the money!