HOLLYWOOD movies are driving the on-demand business in Asia Pacific—a business that is still in its infancy. But the industry is being hamstrung by a complex array of technological and cost issues.Safeguarding content from piracy, bandwidth availability and billing issues are among the factors impeding Video-on-Demand and Subscription VOD services. “Network infrastructure capacity constraints and content protection remain the biggest obstacles for SVOD carriage,” says Caroline Wong, Senior Director, Sales and Marketing, HBO Asia. “Most cable systems are in the midst of upgrading their network; however until that happens, SVOD availability will be limited.”