Manila – The Philippines’ National Telecommunications Commission (NTC) has ordered Philippine Long Distance Telephone Co. (PLDT) and its subsidiaries Smart Communications and MediaQuest Holdings to justify at a hearing scheduled for this month their continued offering of mobile TV service myTV, amidst opposition from cable operators. Some 300 cablers under the Philippine Cable Television Association (PCTA) umbrella asked NTC to stop PLDT from offering myTV to its 25 million customers, claiming the value-added service to mobile subscribers is anti-competitive and infringes on PCTA members’ broadcast permits. According to local reports, PCTA President Allan Dungao said the association took up the case as myTV uses DTTH (direct terrestrial television for handheld) bandwidth, making it “essentially digital broadcasting.” He claimed PLDT and its subsidiaries do not have a franchise for that.