Accedo and NDS have announced a partnership to enable an advanced end-to-end solution for set-top box (STB) apps and widgets, enabling pay-TV operators to launch their own app store, manage application lifecycle, contextualise content, and monetise apps through a connected STB.

With an advanced open Software Developer Kit (SDK), the solution will also enable operators to author apps as well as help with smooth rendering of apps through an HTML browser integrated with NDS’ MediaHighway set-top-box software. Utilising the NDS Service Delivery Platform, operators will be able to enrich the subscriber experience with applications that are contextual to content being viewed.

The solution uses Accedo’s flexible management platform Application Sphere, which provides a fully customisable front-end user interface with multiple existing applications, as well as a highly scalable and secure back-end system.