Discovery Networks International (DNI) has announced a new original series that guides viewers down the insider’s road of the used car trade on an international scale. An all new series from X2 Productions, Wheeler Dealers Trading Up (6×60’), follows Mike Brewer, a renowned used car trader, as he hits the road on an automobile adventure. Wheeler Dealers Trading Up will premiere on Discovery Channel in 217 countries across Europe, Middle-East, Africa, Asia-Pacific and Latin America in April 2013.
In this series, Mike begins with just US$3,000 with ambitions to buy, bargain, and blaze his way towards a US$30,000 goal to purchase a super car at auction. Big profits means an even bigger market, so Mike must hit the highway to track down motor gold. From Kolkata to the UK, from Mexico to the Middle East, Mike must buy and sell his way towards automotive success pushing his abilities to new limits. Viewers will travel with Mike as he moves from one deal to the next, spots motor bargains, fixes up cars for sale, and trades up across the globe.
“Wheeler Dealers Trading Up displays a keen sense of skill that literally translates across countries within a highly specialized industry,” said Elizabeth McIntyre, VP Production & Development for Factual Programming, DNI, who commissioned the series. “Mike’s knowledge and passion are electric and dispel preconceived stereotypes about the used car trade. This program provides a vivid look at the potential and finesse of navigating an industry that spans globally.”