Primitives and Talpa Network bring Belgian format Homo Universalis to MIPCOM 2019 as new primetime entertainment format 99 to Beat. The format will launch in December on SBS6 in The Netherlands and in January on één, the first channel of Belgian public broadcaster VRT.
Together with distributor Primitives, Talpa Network cooperates in an international sales strategy.
The program will be aired for the first time locally in The Netherlands under the name: De Alleskunner, produced by Fabiola. In Belgium the series is titled Homo Universalis and produced by VRT and De chinezen.
The rights to the format have already been placed in USA, Germany, Australia, New Zealand and Norway prior to the start of MIPCOM.
In 99 to Beat you don’t have to win, you just cannot lose. 100 people compete in 100 fun and clever challenges to find the best allrounder. The goal is to never be the worst and by doing so beat 99 opponents.
99 to Beat is a format developed by VRT and De chinezen.
