Cannes – A local version of the hit reality competition series America’s Next Top Model created by Tyra Banks will make its way to India. Bulldog Media & Entertainment has licensed the format from CBS Studios International, with India’s Next Top Model broadcast on MTV India mid-2015. The series promises the same excitement and anticipation as the international format that continues to be a worldwide success.
America’s Next Top Model has taken the world by storm, with the original show under license in over 100 markets and 20 international versions in production. In the Indian version, twelve girls will live under one roof and battle it out to earn the prestigious title of India’s Next Top Model. The debut Cycle will explore the similarities and differences that female models face in the pursuit of their careers, bringing on experts and celebrities to mentor them each week. There will be more than a little opportunity for rivalry, competition and one-upmanship.
Commenting on the launch of India’s Next Top Model, Roxanne Pompa, Vice President, International Sales and Production, CBS Studios International said, “The America’s Next Top Model format continues to entertain audiences all around the world and we are excited to have the opportunity to see the Indian version make its debut. It is a show that has a great amount of style, glamour and entertainment, and we are confident that Bulldog Media & Entertainment and MTV India will deliver a ground breaking and enjoyable experience for viewers in India.”
Akash Sharma, Co-Founder & Executive Producer of Bulldog Media & Entertainment said, “We are immensely excited to bring the successful America’s Next Top Model format to India. Specially adapted for the Indian audience, India’s Next Top Modelwill look for the fresh faces, one amongst who can be the next supermodel and make India proud on the global platform. In the U.S., the success of the franchise is evident with America’s Next Top Model recently renewed for a 22nd season and we aim to replicate the same. We are proud to be associated with CBS Studios International and MTV India and are confident that this show will open a new era of entertainment programming.
Aditya Swamy, EVP Viacom18 Media and Business Head – MTV & MTV Indies said, “MTV is the land of opportunity for the millennials and with India’s Next Top Model, we are thrilled to be offering a life changing opportunity for young India. With our strong reach across platforms, we are eager to engage with young people across the country to bring alive this exciting franchise. I look forward to this partnership as we work towards building a marquee property in the glamorous world of modeling and fashion.”
A call for entries in April/May will be followed by a nationwide scouting tour to select the girls who will enter the ‘model’ house and start their modeling boot-camp. The India’s Next Top ModelCycle 1 winner will win prizes including a contract with a modeling agency, a cover in a reputed fashion magazine and a campaign to be the face of a brand.
