Offbeet Media Group, a next-generation media and entertainment company, has announced the appointment of Rohit Tugnait as Chief Executive Officer of 101 India, following its acquisition of the youth-first digital destination. The move marks a key step in Offbeet Media’s plans to revive and scale the platform as it enters its next phase of growth.
With over two decades of extensive media experience, Rohit brings deep expertise in building and leading youth media brands across digital and television. In his new role, Tugnait will be responsible for shaping the platform’s creative vision, business strategy, and long-term growth, positioning 101 India as a definitive youth destination for unique stories from across the country. Prior to this, Tugnait led the India operations for VICE Media Group, where he was responsible for demonstrating the power of the VICE brand to both consumers and advertisers.
Speaking on the appointment, Jaideep Singh, Founder, Offbeet Media Group, said, “Our focus for 2026 is aggressive growth, and 101 India will lead that vision for the group. With Rohit leading the way, along with other industry heavyweights, I am confident we will create a trajectory of magic for the brand.”
Describing his vision, Rohit Tugnait, Chief Executive Officer, 101 India, said, “101 India is an extremely unique platform in what it represents and produces. It represents an aspect of India that young audiences have not seen or experienced through a cultural lens. From Dinner with Dons, which captures fun conversations with erstwhile thugs, to Oddly in India, where we tell human-interest stories with a twist. We have an extremely engaged community that we are going to build on with hosting new content, new formats of serving content and a play with AI at some point. 101 India in 2026 will be a platform defined by ambitious stories and ambitious benchmarks.”
With renewed leadership and a clear focus on culture-first storytelling, 101 India is set to dwell deeper into the cultural and sub cultural fabric of India. Designed for a new generation of storytellers and audiences, 101 India connects with young India through stories that reflect the country’s cultural depth and modern realities. From culture and subculture to counterculture, the platform captures diverse narratives from across the Indian subcontinent, delivering them through engaging videos, articles, and original content across YouTube, social platforms, and its website.
The appointment comes with immediate effect.
