Global kids entertainment company, Bhooshan’s Junior, has announced a new strategic partnership with global performer and multi-platform media personality, JoJo Siwa. The new deal will see Siwa and Bhooshan’s Junior develop original animated digital-first content.
The partnership brings together Siwa’s hugely commercially successful youth-facing global brand with Bhooshan’s Junior’s expert knowledge and digital-first approach for building and scaling premium kids and family content across platforms and territories.
JoJo Siwa has built a global entertainment franchise spanning music, television, live touring, publishing, and consumer products, reaching an audience of nearly 75 million followers worldwide and generating billions of streams and views. Her brand has translated into one of the most successful youth consumer products businesses of her generation, with merchandise and licensing revenues totalling hundreds of millions of dollars globally. The move into animation represents a natural next step in the evolution of her IP, extending her storytelling into a new format for global audiences.
The partnership marks a strategic collaboration focused on the development of original animated content for young audiences worldwide, combining JoJo Siwa’s global brand influence with Bhooshan’s Junior’s IP-led, digital-first kids entertainment ecosystem.
The partnership was brokered by Thomas Global Media, who will serve as licensing agency of record for all animated content.
JoJo Siwa says, “Animation has always been a huge passion of mine and one of my favorite parts of my career growing up, so partnering with Bhooshan’s Junior is incredibly exciting. I’m involved in every step of the animation process, from creative development through execution, and we’ve already come up with some amazing ideas and designs that I can’t wait to bring to life in a whole new world of JoJo animation.”
Sarath Bhooshan, Founder & Chief Executive Officer of Bhooshan’s Junior, said:
“At Bhooshan’s Junior, our vision has always been to create globally relevant kids’ IPs that resonate with audiences around the world. Partnering with a globally recognised creator like JoJo Siwa allows us to combine strong, character-driven storytelling with cultural authenticity and global ambition. This collaboration marks an important step in building meaningful, long-term kids’ franchises for audiences worldwide.”
The collaboration reinforces Bhooshan’s Junior’s ambition to build globally relevant kids’ entertainment brands, while expanding JoJo Siwa’s presence into new international family audiences.
