The total multiplay service revenue in Japan is set to increase at a compound annual growth rate (CAGR) of 1%  from $26.4 billion in 2024 to $27.7 billion in 2029 with the growing adoption triple- and quad-play services helping offset the anticipated decline in dualplay service revenues, reveals GlobalData, a leading data and analytics company.

GlobalData’s Japan Multiplay Forecast (Q4 2024) reveals that the total multiplay service households in Japan will increase at a CAGR of 2.2% over the period 2024-2029, driven by the high-demand for bundled telecom services in the country, and continued increase in coverage and availability of high-speed fiber-broadband services that enable the delivery of high-quality service bundles to customers.

Srikanth Vaidya, Telecom Analyst at GlobalData, says: “Doubleplay services will remain the most popular multiplay service category through the forecast period in terms of service adoption. However, its share in the total multiplay households will gradually drop from 75.8% in 2024 to 70.9% in 2029 as more subscribers start adopting tripleplay and quadplay service bundles.

Tripleplay services category will see its share in the total multiplay-households grow from 20.6% in 2024 to 24.5% in 2029. Quadplay services, which attract highest average monthly- household spending among all the multiplay service categories, will also see strong growth in adoption, thereby boosting the overall multiplay service revenue in the country

Vaidya concludes: “KDDI will lead the doubleplay market, by subscription share, through 2029. The operator is leveraging its fiber-to-the-home (FTTH) networks to accelerate multiplay services adoption and offers discounted doubleplay plans, with focus on reducing churn and increasing revenue-generating units (RGUs). NTT, on the other hand, will lead the tripleplay segment in terms of households through 2029.”