JAPAN is set to produce and air tiny desk concerts featuring Japanese musicians. “tiny desk concerts JAPAN” will be an adaptation of the series originated by the American public broadcaster, NPR. Artists perform in an intimate setting with acoustics that match the atmosphere. Audiences around the world have embraced the format, which now attracts superstars such as Taylor Swift and BTS as well as up-and-coming entertainers.
With a platform license from NPR, NHK WORLD-JAPAN will introduce viewers to Japanese artists. The inaugural broadcast will feature Fujii Kaze, a performer who has been earning accolades domestically and abroad. People who haven’t heard him will get their first chance. Those who do know him will hear his music in a new way.