BBC Studios and MyVideo, the video streaming service under Taiwan Mobile, today launched the flagship SVOD streaming platform, BBC PLAYER, for viewers in Taiwan. Featuring six BBC Studios brands, including BBC Earth, BBC Lifestyle, BBC First, BBC Brit, BBC Kids, and CBeebies, it encompasses a wide range of programme genres. Now, Taiwan audiences will be able to enjoy a full curated line-up of BBC Studios’ video on demand services in one single destination with 3,000 hours of premium content.
As the subscription-based multi-genre media platform launched by BBC Studios for overseas markets, BBC PLAYER enables viewers to enjoy quality British drama, documentaries, comedy, and factual shows, as well as programmes for preschoolers, available to watch anytime and anywhere. Meeting the diversified entertainment needs of viewers of all ages, BBC PLAYER will further enhance the mobile viewing experience for viewers in Taiwan. On BBC First, viewers can be enthralled by Luther, the British drama nominated for eight Primetime Emmy Awards, or gripped in suspense by Endeavour, the period detective drama. Viewers with a passion for exploring the wonders of nature can choose from Frozen Planet II, the majestic Planet series on BBC Earth, or Blue Planet II, whose awe-inspiring scenes took four years to film.
BBC PLAYER also brings BBC Brit to Taiwan audiences for the first time, an entertainment brand featuring factual shows, entertainment shows and comedy for those who are fans of a variety of factual entertainment and comedy programmes. The channel treats viewers to a range of content including the world-acclaimed comedy show Mr. Bean, the seventh season of dark drama Inside No. 9, the fourth season of sitcom Ghosts, and the 33rd season of Top Gear – the world’s biggest motoring show, all premiering exclusively on MyVideo. A further brand, BBC Lifestyle, features programmes on food, home ideas and fashion, such as Nigella Lawson’s Nigella Feasts, for those seeking inspiration in the kitchen.
BBC PLAYER also offers quality animations for children of all ages through BBC Kids and CBeebies on MyVideo, with the latter featuring globally recognisable pre-school content such as Thomas & Friends and Teletubbies, while BBC Kids will feature content for a broader age group (0-12), which includes the globally popular Hey Duggee, as well as Bluey, which was voted the best TV programme of the year by The New York Times and episodes of Spy in the Wild, Elephant Family and Me, and The Secret Life of Dogs for older kids. This catalogue of captivating content provides the ideal combination of learning and entertainment for children, promoting their happiness and self-development.
Phil Hardman, Senior Vice President and General Manager of BBC Studios Asia, said, “Taiwan is BBC PLAYER’s fourth market in Asia, joining Singapore, Malaysia, and, most recently, India. It’s exciting to be expanding our partnership with MyVideo to bring the most incredible BBC content to audiences in Taiwan. Working closely with our partners in each market, we tailor our content strategy to bring the best of BBC Studios’ high-quality content so that we can give viewers a unique and customised viewing experience with BBC PLAYER. We use insights into audience’s viewing habits, favourite genres and local culture to shape our offer and we feel confident that Taiwan viewers will enjoy the specially curated offering for them.”
Daphne Lee, Vice President of New Media Business, Taiwan Mobile said, “We are very pleased that the partnership between BBC Studios and MyVideo has continued and further expanded the collaboration, together to bring in the most comprehensive BBC content catalogue to OTT viewers in Taiwan. In addition to the long-standing support of local content, MyVideo is also committed to catering to the viewing demands of all ages to become the top choice OTT service platform for the entire family. Today, in continued partnership with BBC Studios, MyVideo is proud to introduce BBC PLAYER to Taiwan viewers with the award-winning and highly regarded productions from the ever-growing BBC Studios catalogue.
