Hong Kong superstar Leon Lai has accepted the invitation from the Hong Kong Trade Development Council (HKTDC) to once again act as Ambassador for the 2021 Entertainment Expo, taking part in a photoshoot to introduce this year’s event.

Commenting on being appointed into the role, Mr Lai said: “The pandemic has created a new normal for the local film and television entertainment industry. I am proud to act as Ambassador for the expo during this particularly challenging period to continue promoting Hong Kong’s entertainment industry.”Hong

The HKTDC also enlisted the support of the Tsui Brothers, the renowned multimedia directing duo, to shoot the promotional video for this year’s expo, which runs under the theme “Gazing to the Future”. The video encourages the public to show support for the local entertainment industry, which has put extra effort into production throughout a difficult year.

The expo will be held from 15 March to 12 April 2021 and comprises six events covering a global mix of film, TV, music and digital entertainment. The events include the HKTDC Hong Kong International Film and TV Market (FILMART Online), Hong Kong International Film Festival (HKIFF), Hong Kong-Asia Film Financing Forum (HAF), ifva Festival, Digital Entertainment Summit, and the Entertainment Asia Forum.