News18.com, India’s pre-eminent news portal, has launched their first-ever brand campaign, that highlights their motto of offering a comprehensive perspective, that goes beyond the mainstream coverage prevalent in the current media landscape.

The new brand campaign reaffirms News18.com’s leadership position towards providing extensive and authentic wide-spread news reporting across the length and breadth of the country. Bringing forth the brand’s new proposition – #GetCloserToTheNews, News18.com has always endeavored to become the one-stop news destination for the on-the-go audience.

Conceptualized by Fisheye Creative Solutions Pvt. Ltd, the campaign showcases the experiential realm News18.com’s readers are immersed into. Using News18.com’s established credentials, this quartet of brand films, that cover politics, cricket, and the army, highlights the network’s exhaustive line of reportage that offers news across 12 languages. The digital news publication stands out with its in-depth coverage and vast on-ground presence that offers the reader a front row seat/bird’s eye view to all that is happening in real time.

With over 3000 reporters spread countrywide, Network18 provides a wide range of news categories to the audience to choose from that include the genres of politics, technology, business, gadgets, sports, auto, lifestyle, world, India, health and fitness, football, cricket, opinion, and entertainment. The brand films showcase the personalized feed of curated news that its readers enjoy. Targeted towards the on-the-go audience, the campaign underlines the distinctive news-viewing experience that is engaging and compelling for them.