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DHX Media appoints Lara Ilie as VP of rights strategy and Rachel Taylor as Commercial Director

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DHX Media, a global children’s content and brands company, is pleased to announce the appointment of Lara Ilie to the position of Vice President of Rights Strategy, reporting to Anne Loi, Chief Commercial Officer. In this newly created position, Ms Ilie will develop and help implement integrated strategies to monetize the Company’s portfolio of intellectual property rights across business units and territories. Working with the senior management team, Ms Ilie will be responsible for formulating strategies to keep DHX Media at the forefront of market trends and grow revenue from the Company’s leading portfolio of kids and family brands. In addition, Ms Ilie will manage sales of DHX Media’s content library in Canada, Italy, Spain and Australia.

 

Based in DHX Media’s Toronto offices, Ms Ilie has worked for DHX Media since 2007 and was previously Senior Director of Sales, responsible for Iberia, Italy, Benelux, Nordics, Canada, Australia and New Zealand. Prior to DHX Media, she worked in sales and acquisitions for Romanian Television and Pro TV.

 

In addition, DHX Media is pleased to announce that its wholly owned subsidiary, WildBrain, has appointed Rachel Taylor to the position of Commercial Manager, reporting to Jon Gisby, Managing Director, WildBrain. Responsible for expanding WildBrain’s commercial partnership business with third-party brands, Ms Taylor leads WildBrain’s sales and operations teams, as well as client management. Based in London, UK, Ms Taylor comes to WildBrain with extensive experience in content distribution and monetization, coupled with a background in toys.

 

During her career, she has held senior business and commercial roles at Sony Pictures Entertainment where she was Director of Commercial Partnerships for EMEA and Director of Global Commercial Innovation and Strategy, and at Twentieth Century Fox. Prior to joining WildBrain, she was International Sales Director for Australian toy company, Funtastic, and was tasked with re-launching the business’ own IP brands and growing its international distribution footprint.