HONG KONG – Celestial Tiger Entertainment (CTE) has announced that it is collaborating once again with Hong Kong Tourism Board (HKTB) to produce reality series Extreme Ends. It will star celebrities from across Southeast Asia.
Their second original production to be shot in Hong Kong, the show will be shown on CTE’s top-rated action channel KIX. Prior to Extreme Ends, HKTB had collaborated with CTE for the original production The Ultimate BROcation.
Set in Hong Kong, Extreme Ends showcases the richness and diversity of the island, where travelers can experience the best of everything and discover Hong Kong like a local. The four-episode series, slated to begin production in July, will follow the adventures of four celebrities from four different Southeast Asian countries.
Each celebrity will bring along his or her travel companion, be it their best friend, family member or colleague, to experience the “extreme” sides of Hong Kong. Each episode will feature a theme showcasing the compact variety, fascinating contrasts and non-stop intensity and distinctively trendy attributes of Hong Kong, which makes the city unique, memorable and instantly recognizable.
Casting has already begun in Malaysia, Indonesia, the Philippines and Thailand, to identify celebrities with vibrant personalities, off-the-chart energy levels and a huge appetite for adventure.
“We are delighted that Hong Kong Tourism Board has come aboard once more to collaborate with us on an original idea that will put a different spin on travel shows. Extreme Ends will show a completely different side of Hong Kong, and perhaps a different side of the celebrity cast they have not seen before,” said Andy Chang, Senior Vice President of Advertising Sales, Marketing and Original Productions, Celestial Tiger Entertainment.
“The celebrities from the different Southeast Asian countries in the series will definitely bring new insights and inspire the audience to create their very own authentic experiences when they visit Hong Kong, and discover Hong Kong like a local,” said Raymond Chan, Regional Director, Southeast Asia, Hong Kong Tourism Board.
CTE’s previous collaboration with HKTB, The Ultimate BROcation, followed the adventures of four male celebrities from across Asia as they went on the ultimate holiday of every guy’s fantasy in Hong Kong. The reality series won its premiere timeslot against other regional English general entertainment (GE) channels in the Philippines and Malaysia among its targeted adult male pay TV audience.
