LAS VEGAS – 4K Media, the Konami Digital Entertainment subsidiary that manages the Yu-Gi-Oh! brand outside of Asia continues to expand its international inventory of merchandise, with the announcement of new licensing partnerships with Mondadori, Caseable and Cotton Division that will release new product lines introduced throughout the year.
Mondadori kicked things off with the launch of the Italian version of “The Yu-Gi-Oh! Official Handbook”, originally published by Scholastic. The book is available in Italy, the Vatican State, Republic of San Marino and Canton Ticino.
Caseable is producing a unique line of “Yu-Gi-Oh! Duel Monsters” and “Yu-Gi-Oh! Super Deformed” electronic covers and cases, scheduled for release this summer in the United States, Canada, the United Kingdom, Germany, Austria, Switzerland, Poland, the Netherlands, France, Spain, Australia and New Zealand.
And, lastly, Cotton Division, through 4K Media’s sub-agent MJA Licensing, is developing Yu-Gi-Oh! branded apparel, sleepwear, bags and phone covers, available fall 2018 in France, French DOM-TOMs, Belgium, the Netherlands, Luxembourg, Germany, Italy and Portugal.
“We’re very excited to work with these three outstanding companies in bringing a wonderful assortment of new Yu-Gi-Oh! merchandise to fans around the world,” said Jennifer Coleman, 4K Media’s VP Licensing & Marketing, in making the announcement.
“The strength of the licensing program we’ve built for Yu-Gi-Oh! speaks volumes about the brand’s global appeal. We look forward to seeing that continue.”