HONG KONG – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, achieved stellar ratings in 2017 across its five core channel brands Celestial Movies (CM), Celestial Classic Movies (CCM), cHK, KIX and Thrill in the Philippines, Malaysia and Singapore.
In the Philippines, CTE was a top tier pan-regional channel operator with three of its channels (KIX, Thrill and Celestial Movies Pinoy) among the top 30 pay TV channels in the country in 2017. KIX was the #1 regional English general entertainment (GE) channel in 2017, growing its national audience by 51%. During the same time, Thrill’s viewership grew by a thrilling 83% in 2017. Celestial Movies Pinoy, a localized Celestial Movies exclusive to Cignal, is the fifth highest-rated channel among all pay TV channels on Cignal’s platform with their adult 20+ audience in 2017. Celestial Movies Pinoy’s offering of Chinese and Asian movies increased its audience size by an incredible 269% last year.
In Singapore, among Singtel’s Chinese audience, cHK was the third most-watched channel among all pay TV channels for the full year of 2017. In Q4 of last year, cHK hit record high ratings, the highest viewership recorded for cHK since the SG-TAM service officially launched on October 1, 2016.
In both Philippines and Singapore, CTE was second among all pan-regional channel operators with the greatest number of reported channels (cHK, CCM and CM in Singapore and KIX, Thrill, CM Pinoy in Philippines) among the top 30 pay TV channels in 2017 (1&7).
In Malaysia, CCM, CM and CMHD – were the three most-watched movie channels among Astro Chinese audiences in 2017, and KIX HD was the #2 regional English GE channel among Astro viewers in 2017.