Mumbai – Global Content Hub By Zee, the syndication division of Zee Entertainment Enterprises Limited (ZEEL), announced its slate of hot new shows for MIPCOM 2017. This MIPCOM also marks the start of 25 years in business for Zee TV, one of largest, most influential Indian broadcasters with an impressive International reach of 171 countries across the Globe.
Debuting at the market is Lala’s Ladiez, Zee’s first-ever English adaptation. Based on Zee’s successful Indian comedy series Hum Paanch, the story is about a father living with five spirited daughters and his English Wife. Each daughter possesses a different personality – one being a feminist; another is all beauty and no brains; yet another is an eco-warrior; a smart tomboy with the youngest being the most fearless. A Zee Format Factory initiative, this 20-part series is being produced in the UK by Endemol Shine.
Zee’s newest Indian dramas – Piya Albela, Kundali Bhagya, Woh Apna Sa, Kundali Bhagya are coming to MIPCOM for the very first time. Piya Albela is a modern love story revolving two people who are worlds apart in character. Naren is a thoughtful and spiritual young man, studying psychology at college, while Pooja is a very modern woman. Naren’s business-tycoon father hires Pooja to entice his son away from his austere life to join the family business. Pooja comes to understand Naren and develop a deep bond. Woh Apna Sa – an Indian drama series about a troubled marriage and the potential love triangle. Kundali Bhagya is a spinoff of the family series of the very popular Indian drama series, Kum Kum Bhagya, and the show is about two young girls Preeta & Shristi who discover the existence of their mother ‘Sarla’ and sister Pragya after the death of their father.
Coming from Zee’s U.S. lifestyle catalog, Z Living, 34 hours of fresh content have been added to the outstanding library of 1700 hours of health & lifestyle content. All are produced in the US in English-language including Conquered, showcasing uplifting stories about people from the everyday to the influential who have broken boundaries and conquered obstacles to achieve their goals in fitness, relationships, career, health and more as well as a 2nd season of Altar’d – the popular wedding reality series featuring fitness and nutrition experts who work with a future bride and groom to shape them up for their big wedding day; Yoga Girls is a never-before-seen side of yoga in Los Angeles, a cutthroat city where the practice can sometimes lead to kicking some serious “asana” and Big Fat Truth is available featuring host/mentor, JD Roth, one of television’s most experienced producers of transformational programming. JD helps contestants in this inspiring reality series, inspiring people to change their lives and gain the rewards of a healthier lifestyle.
Family reality competition programming along with the Format is also being featured at MIPCOM. India’s Asli Champion… HAI DUM! Is hosted by the “Real Steel of Bollywood,” Suniel Shetty. This uniquely crafted show aims to find and crown the “fittest Indian.” After an intensive search across India, 12 contestants, 6 Boys & 6 Girls coming from different walks of life, have been short-listed for the competition. These 12 contestants battle it out in the ultimate test of physical and mental endurance to win the glorious title of India’s Asli Champion.
From Zee’s Format Factory, come several scripted and non-scripted formats including: surreal scripted series Phantasmagoria, game show Moksha, scripted comedy Love Thy Neighbour, and family competition, Asli Champion.
Sunita Uchil, ZEEL’s Chief Business Officer, International Ad Sales, Global Syndication and Production said, “Global Content Hub by Zee is thrilled to bring a rich variety of fresh, excellent programs to MIPCOM. We have some truly dynamic new drama and comedy series, exciting formats – both scripted and non-scripted — as well as inspiring, English-language, mainstream lifestyle programs from our U.S. channel, Z Living. MIPCOM has always been very productive for us and this year, at the start of Zee’s 25th year, we anticipate fantastic interest in our new programs. We are excited to see our current partners and meet new companies.’”
