The most interesting TV series The Ultimate Ocean Expedition has increased its ratings week after week on Discovery Networks Finland’s flagship channel TV5. The series has reached 700,000 viewers weekly. The hit adventure reality series The Ultimate Ocean Expedition (original title: Atlantin yli) has reached its halfway point, and become a huge hit for the channel. The series has reached over 700,000 viewers weekly and has quadrupled the average share of viewing of the slot.

The pre-show of The Ultimate Ocean Expedition was aired in August, reaching 416,000 viewers with its first run on TV5 Finland. The commercial share of viewing was 20.5%, making it the winner of the slot against all commercials channels. In the first week, the episode reached 744,000 viewers (including re-runs).

The first actual episode of the series gained a 20.8% commercial share of viewing and reached 367,000 viewers. The second episode reached 396,000 and the third already a high of 402,000.

“The Ultimate Ocean Expedition has become the most talk-about series of the fall. We have received tons of positive feedback from the viewers,” stated Katja Santala, Program Director at Discovery Networks Finland.

In the series, six celebrities are given a once in a lifetime challenge to sail across the Atlantic Ocean. In this groundbreaking show, a top-notch sailor is leading a celebrity team with no sailing experience to become real sailors. Week after week they learn how to sail, how to work as a team and how to fight the harsh ocean. The series is produced and distributed by Rabbit Films.