ITV Studios Global Entertainment (ITVS GE) has announced that it has signed a production representation deal with leading international entertainment and media company, Antenna Group, for Greece and Serbia.

Under the terms of the multi-year deal, Antenna’s portfolio of production companies – Ants Production Hub S.A., Ena Productions S.A and Antenna Group Studios d.o.o. – will be ITVS GE’s exclusive production partner for its scripted & non-scripted formats in the territories.

The deal was brokered by Jennifer Ebell, Senior Vice President, EMEA Sales, for ITVS GE and Pete Smith, Managing Director of Antenna Group.

Mike Beale, Managing Director, Nordics & Global Creative Network at ITV Studios, said: “We are excited to have signed this deal with Antenna Group as we will be able to develop a broad collaborative relationship with them across the business.

“From Jennifer’s team working with them to identify the best formats for their territories, to my team ensuring that they have the correct support going in to production, we are looking forward to seeing more of our diverse slate in the market, starting of course with Saturday Night Takeaway later this year.”

Antenna Group’s Managing Director, Pete Smith, said: “Local productions from across Central, Eastern and Southern Europe are starting to get the recognition they deserve and the region is fast becoming the focus for global companies seeking highly creative and skilled production outfits.

“ITVS GE are the perfect partner for Antenna Group as we look to further grow our diverse and successful range of original productions across the region and expansion into new markets. We look forward to working with the teams at ITV on our first adaptation – Saturday NightTakeaway – and our future collaborations through this long-term partnership.”

ITVS GE formats to experience long-running success in Serbia include The Chase and Come Dine With Me, with the latter also currently airing in Greece.