IPTV overtakes Satellite in APAC
According to Digital TV Research, the number of paying IPTV subscribers in the Asia-Pacific region (APAC) overtook paying satellite TV ones in 2015. The research house says IPTV growth is far from over with 123.5 million subscribers expected by 2021. China is expected to contribute 78.4 million IPTV subs (or nearly twothirds of the region’s total) by 2021.
Of the 314 million digital TV homes expected to be added between 2015 and 2021, 107 million are expected to come from digital terrestrial TV (DTT). Conversely, the number of analogue terrestrial homes is expected to fall by 158 million. Digital cable is expected to contribute 113 million additional homes, with analogue cable losing 72 million. Pay satellite TV is expected to supply an extra 30 million, with FTA satellite TV adding 10 million.
Simon Murray, principal analyst at Digital TV Research, said: “So pay- TV penetration will rise from 61.1% in 2015 to 69.2% in 2021, adding 127 million subs to take the total to 647 million. Even more impressive is that digital pay TV penetration will climb from 21.2% in 2010 to 44.9% in 2015 on to 68.3% in 2021. Digital pay-TV subscribers will nearly quadruple from 164 million in 2010 to 639 million by 2021.”
APAC premium OTT market
Asia-Pacific’s premium OTT market will undergo rapid growth by 2019 despite challenges, according to Vindicia and Ooyala.
A study conducted by MTM covering 80 participants in Australia, Indonesia and Thailand — reveal significant challenges to expansion due to broadband infrastructure and content Via Satellite events localisation, revenues are expected to grow strongly between now and 2019.
Figures go from around $85 million in 2015 to $230 million in Australia; from $7 million to $40 million in Indonesia; and from $8 million to $45 million in Thailand.
Local service providers will own a significant portion of the market and will dominate in Indonesia and Thailand, while Netflix will be the dominant player in Australia. The study highlights three main challenges to premium OTT market expansion. First, industry executives believe broadband infrastructure challenges and limited access to affordable fixedline services are significant barriers to growth.
Second, despite the appeal of international content, respondents believe local-language programming is essential to the proliferation of premium OTT services in Indonesia and Thailand.
And third, while the presence of Netflix will drive OTT market expansion in general, consumers will struggle with Netflix’s one-size-fits-all offering.
“There’s no doubt that Asia-Pacific is a hotbed of premium OTT service expansion that will evolve based on regional nuances, tastes and economics,” said Bryta Schulz, Vindicia SVP of marketing.
“The next 12 to 24 months will function less as a test of whether or not premium OTT will take off, but more as a measure of how it will penetrate popular appetites,” said Schulz.
In light of the above growth, satellite operators are challenging the industry with new launches to serve the growing broadcast and communications need in APAC.
CASBAA Satellite Industry Forum 2016
Few will deny it that the global satellite transponder prices have tumbled outside of the highest value DTH markets. Could we be close to an equivalent to the end of Moore’s Law for today’s compression technologies? Or, does the price point plunge tell us that the service providers are now in the driving seat, or that the increasingly savvy retail customers may yet squeeze the distribution value chain until the pips squeak? The annual satellite assembly will touch on every minute issue, case studies, discussions and current trends.
The forum key note speakers will include CEOs such as Tom Choi of ABS, Bill Wade of AsiaSat, Dr Nathan Kuntz of Kymeta, Matthew O’Connell of OneWeb, Mark Rigolle of LeoSat, PJ Beylier of SpeedCast, Dan Goldberg of Telesat Canada and many more. The event is held on 30 May at Pan Pacific Hotel, Singapore.
SES has successfully launched its largest satellite to serve the Asia-Pacific region. The satellite was launched on a SpaceX Falcon 9 rocket from the Cape Canaveral Air Force Station, Florida.
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