Hong Kong– PCCW Media has launched Viu over-the-top (OTT) mobile video entertainment service in India and Malaysia. Offered as a freemium service, Viu provides viewers in both markets with free access to thousands of hours of premium content for local users.

For Viu India, consumers get free access to a vast archive of premium content from Bollywood and Hollywood top studios such as Media Prima, Sony Pictures, Sony Music, BBC, CBS, etc. Exciting fresh content includes over 17,000 hours of First on Viu Bollywood Indian movies and the latest music videos in India. In addition, at launch, a Viu Originals’ freewheeling chat show, What the Duck will premiere.

As for Viu Malaysia, its rich content comprises the latest Korean drama and variety series from the top four South Korea broadcasters namely SBS, KBS, MBC and CJ E&M, as well as Chinese, Bollywood, Tamil, Indonesian and Malaysian programmes to bring together a locally relevant content offering that appeals to viewers in Malaysia.  Selected Korean and Bollywood content are localised with Chinese and Bahasa Melayu subtitling.