Manila– Twitter announced a partnership with leading television network ABS-CBN and McDonald’s through Twitter Amplify, a sponsorship package that allows the global foodservice retailer to extend its brand presence and reach targeted audiences following the UAAP Cheerdance Championship in the Philippines on October 3, 2015.

The first Twitter Amplify deal of its kind in the region, ABS-CBN will Tweet live content, including videos of the cheerleading action from the annual competition which McDonald’s @McDo_PH, will be running a series of Promoted Tweets against, supported by Twitter’s Auto Amplify. Apart from being at the live event, students from the eight competing universities cheering for their teams can watch the competition on television, follow #UAAPCDC2015 conversations on Twitter and Tweet #McDoBonFries for a chance to win free fries for their school.

Twitter Amplify enables media organizations and brands to capture the excitement on television and distribute it to audiences across Twitter, far beyond their existing followers, even across the globe. Audiences can immediately relive that moment or experience it for the first time on their mobile phones while they engage in Twitter conversations.

“We are pleased to have ABS-CBN and McDonald’s come on board as our first Twitter Amplify partners in Southeast Asia, paving the way for development in the region,” says Marie Sornin, Head of International Development, Content Partnerships and Twitter Amplify. “This Twitter Amplify partnership in support of the Cheerdance Championship is an excellent opportunity to connect with the youth of Philippines through creative and premium video content.”