Mumbai − MAX, the premium Hindi movies and special events channel brings to you a heart-warming, slice-of-life love story with its television premiere of Dum Laga Ke Haisha on 11 July at 8pm and on 12 July at 1pm.

Produced by Band Baaja Baaraat director Maneesh Sharma and written and directed by Sharat Katariya, Dum Laga Ke Haisha is a YRF banner film that brings alive the little pleasures & pains of life in this unconventional yet adorable love story. Featuring Ayushmann Khurana and Bhumi Pednekar in lead roles, the light hearted drama set in the mid-1990s tells the tale of a mismatch couple who are on an expedition to find love and happiness despite the odds.

Commenting on playing the role of a diffident school dropout ‘Prem Prakash Tiwari’ in Dum Laga Ke Haisha, Ayushmann Khurana said, “It was a very real film and there was a brief from Sharat Katariya (director) to only react to situations. We were not supposed to act. It was very situation-based and we all played rooted characters.”