Kuala Lumpur – Life Inspired TV channel invites viewers to explore a wonderful world of moments and imagery with its new visual packaging. This modern look launches across 7 countries regionally and reinforces the channel as a world-class Asian lifestyle destination.
“After being on-air for 6 years with 20 million viewers in Asia, our new visual brand identity and tagline will appeal to Asian cosmopolitan trend seekers and lifestyle aficionados,” said Anne Chan, General Manager, Life Inspired. “We are excited to have acclaimed musicians Mac Chiu and Jenny Chin rearrange an inspiring tune for us to accompany our new phase in Asian lifestyle content”.
Life Inspired appointed BDA Creative Singapore to collaborate on the development of a fresh, bold and impactful rebranding concept that conveys the channel’s brand personality – vibrant, charismatic and confident.
“It’s important for us to consistently reinvent and adapt. Rebranding is not just about creating a new design. This change brings about new strategies and purpose that revitalises the channel,” explained Keith Su, Head of Creative Services, Life Inspired.
A Colourful Spectrum of Moments. A Vibrant Palette of Life.
Life Inspired’s creative team worked closely with BDA to create a modern visual narrative. Striking images and bold colours create a visual story, inviting viewers to experience different aspects of life. The channel’s new look is designed to embody the sensibilities and aspirations of its audience. The updated visual identity draws inspiration from the brand logo, marking its symbolic transformation as a “window” to the channel.
Centred on a signature device, five bold colours represent the heart of Life Inspired and its main tenets − Food, Home, Wellness, Travel and Style. One thing remains a constant; the starkness of the channel’s new look is rich in its simplicity and sophistication – a powerful statement that stands out from the broadcasting clutter. Seizing the perfect opportunity to reinforce the brand’s personality values, Life Inspired hearkens back to the use of colour swashes to create its signature fan effect. Found in paint stores, these swashes represent the freedom of personal choice, reflected by an individual’s daily choice of which colour to wear or what activities to engage in.
A Visual Journey That Leads Us To A Destination.
From minute details to the ‘big picture’, viewers’ interests are teased and captured by carefully curated content that corresponds with a particular lifestyle belt and its respective colour. Through these 5 distinct aspects, audiences are inclined to take a closer look and aspire toward something greater.
Life Inspired encourages its viewers to appreciate the finer things and aspire towards finding inspiration in life. The belief that inspiration exists within one’s self echoes the channel’s tagline − “Inspiration Is Here. This is Life Inspired.”
Moving forward, the TV channel will continue to deliver top picked lifestyle content and increase its original lifestyle content offering to cater to its Asian viewership.
