Mumbai, India − Last September, many worthy contenders embarked upon a journey to glory with a sense of hope and pride. Their goal was to be crowned the Kings of football across European territories. The Battle for supremacy over Europe has been fierce where the defending champions Real Madrid have been vanquished. Liverpool’s retreat is further proof that history has no bearing on the consequences. Pep Guardiola’s master plan was felled by his one-time friend turned adversary, while Jose Mourinho is left to lick his wounds in London. Only a few brave hearts remain on that road to chart their way to glory.

With four major finals – the UEFA Champions League, the UEFA Europa League, the German Cup and the Italian Cup lined up over the next few weeks, the football season is approaching its grand finale. It is only a matter of time before we know who the worthy heir is to their territories and who will be crowned the King of Europe. 

Ten Sports Network & ZEE channels will be used extensively to promote the events along with digital platforms with a two pronged approach – content-led & activation-led. Special programming is also being made where fans will relive the glorious moments of the contestants in this season’s Road to Glory.