Singapore – Championing rights for locals helped home-grown info-communications company StarHub and its creative agency DDB bag five notable accolades at the Singapore Hall of Fame Awards organised by The Institute of Advertising Singapore.

StarHub won Brand of the Year for campaigns such as 4G4Good, LionsXII’s 12th Man Tribute, Project Beautiful and SG4SG. StarHub’s Chief Marketing Officer Jeannie Ong clinched the Client of the Year (Brand Steward) award. DDB went home with Creative Agency of the Year and Creative Team of the Year accolades while its Creative Director, Neil Johnson, won the Creative Director of the Year award.

Enthused about the wins, Ong said, “A decade ago, I was part of the StarHub Management team to award DDB as our creative agency. DDB and I have made a full circle by winning the top awards in our respective categories. It is also a rewarding culmination of StarHub and DDB’s longstanding partnership. We are thrilled to have a creative agency that is equally passionate about the StarHub brand as us.”

4G4Good is the first-ever initiative in Singapore which encouraged Mobile post-paid customers to pledge their unused talktime, mobile data and SMS in support of five beneficiaries. The campaign received over 7,000 pledges from StarHub’s customers, and this resulted in sufficient talktime, mobile data and SMS to support 500 individuals from the beneficiaries for a year.

For LionsXII’s 12th Man Tribute, StarHub honoured the crucially inspirational 12th man by lending its prime logo space to a loyal fan, Akbar Hashim, whose name replaced the StarHub logo on the official team jersey at a LionsXII match.

In Project Beautiful, eight female contestants underwent a tennis boot camp to compete for a coveted spot to play with Women’s Tennis Association (WTA) legend Mary Pierce, during the inaugural WTA Finals tour in Singapore. StarHub was the Official Telecommunications Partner and Broadcaster of the BNP Paribas WTA Finals Singapore presented by SC Global. Project Beautiful was part of StarHub’s efforts to inspire and motivate female Singaporeans to rekindle their love for tennis.

For its SG4SG National Day 2014 campaign, StarHub celebrated national pride with 12 other home-grown companies in the weeks leading up to National Day. Short TV commercials were produced and broadcasted free-of-charge by StarHub on its TV platform and social media, for the selected local businesses which ranged from local eateries and bookstore to even a barber shop.

Ong added, “We are honoured to be bestowed the Brand of the Year award. This award is testament that our brand positioning is in the right direction. If brand is a personality, then StarHub is a brand with a heart, and this award proves that it certainly pays to do good.”