ITV Studios Global Entertainment (ITVS GE) has signed a new format deal for ITV Studios’ smash-hit entertainment show Hell’s Kitchen in Indonesia, marking the first Asian deal for the format.
Indonesian broadcaster SCTV has commissioned a 25 x 60’ local version of the cooking reality show to air this winter. It will be hosted by Juna Rorimpandey, better known as Chef Juna.
A hugely successful international format, Hell’s Kitchen has now been produced in 17 territories worldwide, including Germany, Italy and Russia. ITV Studios America’s Hell’s Kitchen USA is now in its twelfth series on FOX and is a global phenomenon, with at least one series having been acquired by every country worldwide.
The show sees a high-profile chef attempt to instil their love of all things food into a group of competing amateur chefs. With their reputation on the line, the perfectionist chef assesses the amateurs’ performances and drives them to achieve their best, but only one will have what it takes to survive!
Hyeonza Hong, SVP Sales, Asia, ITV Studios Global Entertainment, said: “Hell’s Kitchen has proven hugely successful with audiences around the world. We are delighted to see the format arrive in Asia and expect it to draw the attention of both local viewers and other broadcasters across the region.”
This follows the commissioning of ITV Studios’ dance competition show Baby Ballroom by HTV7 in Vietnam. A 7 x 60’ local series, titled Vu Dieu Tuoi Xanh, will premiere later in July.
Baby Ballroom sees 14 pairs of child dancers battle it out on the dance floor. Performing everything from the Mambo and Waltz to the Foxtrot and Quickstep, the contestants have to Cha Cha Cha to the best of their ability, and take on-board the comments of the judges, in order to become the Baby Ballroom champion.
The deals were negotiated by Elsie Choi, Senior Sales Executive for India, South East Asia and Pan-Asia for ITV Studios Global Entertainment.