New York – YOU On Demand Holdings, Inc., a multi-platform entertainment and video on demand company in China, announced on March 13 that it has signed agreements with Nelvana Enterprises, Sesame Workshop and HiT Entertainment Ltd. to offer popular children’s titles through its brand new YOU Kids On Demand subscription platform, which will be launched later this year. Additional details will be released closer to the platform’s debut.

All three deals allow for distribution across digital cable, mobile, IPTV and Internet (including Over-the-Top [OTT]).

Sample content offered in the YOU Kids subscription package will include popular and educational children’s titles such as: Elmo’s World and Play With Me Sesame (Sesame Workshop); Bob the Builder and Thomas & Friends (HiT); Max & Ruby, Maurice Sendak’s Little Bear, The Berenstain Bears and Miss Spider’s& Sunny Patch Friends (Nelvana).

Shane McMahon, Chairman of YOU On Demand, stated, “Providing the finest family-friendly entertainment to our growing and broadening consumer base in China is a logical next step for YOU On Demand. We are delighted to partner with three of the world’s premier producers of children’s programming and look forward to continuing to expand the wide array of content we offer through YOU On Demand’s unique, multi-platform distribution system.”