South Korea – ITVS GE has signed a deal with Korea’s KT Mediahub which includes 150 hours of programming.

ITV Studios Global Entertainment (ITVS GE) has signed a raft of content deals with digital service providers across Asia.

In Singapore, ITVS GE has a multi-year output agreement with MediaCorp to deliver more than 200 hours annually of entertainment programming for MediaCorp’s VOD service, Toggle. For the second year of the deal, Toggle has acquired titles such as Hell’s Kitchen USA, Cook Me The Money and May The Best House Win.

In China, VOD service Sohu has picked up 100 hours of ITVS GE’s quality factual programming. Titles include I Shouldn’t Be Alive and Built From Disaster.

In Korea, ITVS GE has agreed a deal with IPTV platform KT Mediahub for more than 150 hours of drama, entertainment and factual content. Titles include Agatha Christie’s Marple, Case Histories and Murdoch Mysteries. 

Also in Korea, digital cable VOD service Home Choice has acquired 80 hours of classic films from ITVS GE’s film library, such as All Quiet On The Western Front (1979), Brief Encounter (1974) and Hamlet (1948).

Hyeonza Hong, VP Sales, Asia, ITV Studios Global Entertainment, said: “These deals illustrate the demand from the growing number of new media operators in Asia for high quality content. Given the breadth and depth of our portfolio, which offers everything from hit international entertainment shows and world-class drama to absorbing documentaries and classic films, we are well-placed to meet their needs.”

The deals were negotiated by Nancy Wang, Senior Sales Executive for China, Taiwan and Hong Kong and Elsie Choi, Senior Sales Executive for India, South East Asia and Pan-Asia for ITV Studios Global Entertainment.