SINGAPORE –  ATEME announced that Asia Broadcasting Television Company, Ltd. (ABtv), a Thailand-registered company focusing on the satellite distribution of media content, has chosen ATEME’s TITAN Live to provide CTH Public Company Limited (CTH) with premium and sports content broadcasting services throughout Thailand. This is the first instance of TITAN in a digital broadcast by satellite, with CTH slated to commercially launch its new service in mid-June.

Chirasak Sriwirom, Managing Director, ABtv said, “We were looking for a solution that would provide our customers with an efficient transcoding platform for mass throughput. ATEME’s TITAN Live provided us with the technology to do just that. We are pleased to offer our operators a future-proof solution that is known for its bandwidth efficiency and exceptional video quality for premium and live content.”

Emmanuel Boureau, Vice President of Sales, ATEME said, “ABtv’s decision to integrate the TITAN platform into its go-to-market strategy indicates a definitive shift in the industry to adopt software based and IP-centric architectures for video head-ends. We are thrilled to be able to deliver a solution that not only brings premium content to customers such as CTH, but also to the thousands of home viewers across Thailand.”