Endemol has announced a reorganisation of its commercial and global brands business. A newly created Group Commercial Board comprising senior Endemol executives from around the world has been established in place of Endemol Worldwide Brands (EWB).

Former EWB Regional Director, International, Branco Scherer, has been promoted to the new Board as Executive Director, Commercial Affairs. His role will be to liaise and coordinate with Endemol’s commercial teams worldwide and to ensure that ideas and information are shared across the group. Scherer reports to Lucas Church who becomes Chair of the Group Commercial Board in addition to his ongoing role as CEO of Endemol UK. Further appointments to the new board from across the company will be made in the near future.

Former EWB executives based in Endemol’s offices around the world will now report directly to local Managing Directors in each territory whilst working closely with Scherer and his team. The reorganisation offers greater control to the group’s local operations around the world.

“Our aim with these changes is to continue expanding our day-to-day commercial business locally whilst sharing ideas across the Group about the big opportunities for Endemol in today’s fast changing global market,” said President of Endemol Group, Tim Hincks.