New Delhi – NDS, now part of Cisco, is providing a suite of video technologies to enable multi-system operator Atria Convergence Technologies (ACT) to digitise and expand its cable TV service in Southern and Western India.

“Competition is increasing in India as cable TV operators work aggressively to acquire more and more subscribers before the switchover from analogue. Cost, innovation and time to market are all prime considerations and our work with ACT demonstrates once again how we can give customers the edge they need to stand out,” said Jayant Changrani, Country Head & General Manager – India, NDS.

ACT currently has over one million analogue cable TV, digital TV, IPTV and broadband subscribers. NDS said its technologies will enable ACT to rapidly scale its offering to meet demand and deploy innovative new services including HD channels. These include VideoGuard conditional access, MediaHighway set-top box software, and a bespoke branded electronic programme guide which gives ACT new monetisation opportunities via the NDS Dynamic Advanced Advertising solution. The new digital service will also support interactive features such as games and TV apps.

“This is a fantastic opportunity for us to broaden our subscriber base in our core market and extend into new territories. NDS was clearly the right technology partner for us, offering proven technology and an understanding of our market with a particularly strong delivery and support team,” said Sunder Raju, Managing Director, Atria Convergence Technologies Pvt. Ltd.