London – Around 219.4 million Americans watched the London Olympics on the networks of NBCUniversal, setting the record as the most-watched event in U.S. television history, surpassing the 2008 Beijing Olympics (215 million), according to data available today from The Nielsen Company.
NBCUniversal presented its 13th Olympics with 5,535 hours of coverage across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, surpassing coverage of the 2008 Beijing Olympics by nearly 2,000 hours. According to NBCUniversal, this is the most by any U.S. media company.
Nielsen data showed that NBC averaged 31.1 million viewers over 17 nights in primetime, topping Beijing by 12% and Athens by 26%. It is the most-watched non-U.S. Summer Olympics since the 1976 Montreal Olympics.
NBC Olympics Digital also set multiple records with video streams, engagement time and page views – nearly 2 billion page views and 159 million video streams.
