London – Amazon has announced that it will open a new global Digital Media Development Centre in London in the coming months. The design and development teams from Pushbutton and LOVEFiLM, both Amazon companies, will come together to work on new digital media projects that will benefit Amazon customers internationally.

The eight-floor, 47,000 sq. ft. centre will house teams of software development engineers, user-interface experts and graphic designers who will focus on the creation of interactive digital services for TVs, game consoles, smartphones and PCs; the development of the digital media experience on Amazon websites; and the building of services and APIs that power that digital media experience.

“London is a hotbed of tech talent and testament to that fact is Amazon choosing the capital as the location for the new global Digital Media Development Centre,” said Paula Byrne, Managing Director of the Centre in London. “Innovation is part of the Amazon DNA and we are creating a British centre of excellence to design and develop the next generation of TV and film services for a wide range of digital devices.”

The team that will come together at the new Development Centre has previously worked on a variety of digital innovations including: LOVEFiLM Instant, which offers members unlimited streaming on over 280 Internet-enabled devices including PCs; Amazon Instant Video; and the LOVEFiLM iPad App.