Hong Kong – Celestial Pictures Limited (CPL) has appointed Annie Yim as director for distribution, wherein she will focus on managing and distributing CPL’s extensive portfolio of movies and TV series, including the Shaw Brothers Film Library and new Celestial Pictures content, across multiple media platforms in the Greater China region.

Yim will be reunited with and reporting to Ross Pollack, CPL’s CEO, and will work closely with Gigi Ko, Director, Distribution, who manages CPL’s distribution business outside Greater China region.

In a statement, Pollack said, “It’s great to have Annie on board with us. Her strong work ethic, media experience and in-depth knowledge of the China market will further extend the reach of the full range of Celestial Pictures’ content beyond existing distribution channels in the Greater China Region. With Greater China’s booming digital market, there are even more opportunities for Celestial‘s extensive content.”

Yim joins CPL after a long career at Sony Pictures Television (SPT). In 2007, she led all of SPT’s licensing and distribution efforts in China, Hong Kong, Macau and Taiwan in her capacity as Executive Director of Licensing. In 2010, she oversaw SPT’s distribution business in Southeast Asia.

Departing CPL is Peter Poon, Senior Vice President, Distribution, who leaves the company to pursue other opportunities.