Cannes – Asian originated and produced format, HP SPACE, has taken top honours at an awards ceremony held last week at Cannes. Creative talent search reality show HP SPACE beat out high-calibre competition from around the world to take home ‘Best Brand Generated Format’ in the Format Awards. HP SPACE garnered 36% of the votes against a strong international field in voting held online. Aired on Fox International Channels STAR World and Channel [V] across China, India and South East Asia, HP SPACE was created and produced by David Searl and Sham Baharom for HP Personal Computers Asia Pacific. Searl has since re-launched ice-TV as an Asian based company specialising in branded entertainment. The Best Brand Generated Format Award, a new category for this year’s Format Awards organised by C21, saw entries shortlisted to a top three which included Family Cook Off from Zodiak Rights, No Leave No Life from Southern Star International and, ultimate victor, HP SPACE from Singapore’s Ice TV.