Stockholm/ Beijing – Stardoll, the online entertainment destination devoted to girls interested in fame, fashion and friends, announced a partnership with Chinese media conglomerate, TOM Group. Stardoll and TOM Group’s internet arm, TOM Online, launched a Chinese version of Stardoll, introducing the Stardoll community to the Chinese market exclusively on TOM’s open platform at stardoll.tom.com. The cooperation will offer Chinese users the full consumer experience of Stardoll. Users will be able to join Stardoll’s interactive global community and create customized MeDoll avatars. In addition, they will be able to use Stardollars, the site’s virtual currency, to shop for virtual fashions in the Starplaza while navigating the site seamlessly in Chinese. “Stardoll is thrilled to partner with the highly regarded TOM Group to bring our content to China,”said Stardoll CEO Mattias Miksche. “As home to more than 20 million users worldwide, Stardoll prides itself on its global reach. We’re happy to connect young fashion enthusiasts in China with girls with a shared interest from around the world.” Stardoll receives nearly 8 million visitors every month from across the globe – 94% of whom are teen girls.