The vibrant Asian TV market has been actively co-producing with record-breaking US$244 million estimated worth of deals and partnerships brokered within the region in a single market. The new trends skyrocketing in the Asian market drew attention to South Korean formats in the recent years. Keshet International, the international TV Production Company known for their global phenomenon Homeland and Rising Star, has opened an office in Hong Kong. All3Media has opened an office in … [Read more...] about The Rise of Asian Television
ZenithOptimedia
Asia-Pacific boasts over 500 million multichannel homes
Hong Kong – According to CASBAA’s recently updated Asia-Pacific Multichannel TV Advertising 2015 book, the Asia-Pacific now boasts 500,639,000 multichannel homes across the region. An annual compendium of regional facts and figures and advertising research culled from a variety of sources, the Asia-Pacific Multichannel TV Advertising 2015 is updated every year to provide essential data for the region’s broadcasting industry. “Our latest report reinforces the fact that the … [Read more...] about Asia-Pacific boasts over 500 million multichannel homes
Chinese companies enter Top 30 Global Media Owners for the first time
The top media owner is Google, which is by some distance the world’s largest media owner, with revenues 47% higher than the second-largest, DirecTV. This gap has widened from 39% in last year’s edition of the report, as Google’s core search function has benefitted from the rapid rise in search volumes from smartphones and tablets. Among the rest of the top five, DirecTV remains in second place and Comcast remains in fifth. Disney has overtaken News Corporation to take third … [Read more...] about Chinese companies enter Top 30 Global Media Owners for the first time
ZenithOptimedia forecast: China to overtake UK in global ad market
ZenithOptimedia has forecast that this year China will overtake the UK to become the fourth largest ad market in the world. ZenithOptimedia's latest adspend predictions include 5.4 per cent growth in China this year. The agency also concluded that the worldwide advertising downturn is slowing down. The first quarter came in below forecasts, and the slide continued in the second quarter but at a lower pace. The agency has downgraded its global ad forecast for 2009 to a decline of 8.5 percent. It … [Read more...] about ZenithOptimedia forecast: China to overtake UK in global ad market
