Asia-Pacific boasts over 500 million multichannel homes

Hong Kong – According to CASBAA’s recently updated Asia-Pacific Multichannel TV Advertising 2015 book, the Asia-Pacific now boasts 500,639,000 multichannel homes across the region. An annual compendium of regional facts and figures and advertising research culled from a variety of sources, the Asia-Pacific Multichannel TV Advertising 2015 is updated every year to provide essential data for the region’s broadcasting industry.

“Our latest report reinforces the fact that the Asia-Pacific is truly the growth engine for the multichannel TV industry today,” said Christopher Slaughter, CEO, CASBAA. “When we look at non-terrestrial TV connections, 61% of homes in Asia now receive multichannel TV and the region is poised to strengthen its leadership as the largest multichannel video market globally in terms of subscribers.”

The pay-TV advertising market also continues to grow in Asia-Pacific with an estimated +9.4% year-on-year increase for 2014

Jonathan Barnard, Head of Forecasting, ZenithOptimedia added, “Television is the dominant advertising medium in Asia-Pacific, attracting 40% of all ad expenditure this year, and ZenithOptimedia forecasts it to grow at an average of 5% a year until at least 2016. Meanwhile online video offers high-quality content that viewers can watch whenever they want and – using smartphones and tablets – wherever they want. Video advertising as a whole will remain the best way to build brand awareness and engagement for many years to come.”