Fortifying digital engagement with India’s young dynamic audience, Viacom18’s Youth, Music and English entertainment (YME) cluster has announced a strategic content partnership with Snap Inc. Ensuring end-consumer engagement, the cluster aims to provide its clutter-breaking content and innovations from Fully Faltoo and MTV India to Snapchat’s widespread user-community. The YME cluster boasts of high-value properties that have gained audiences on television and digital. Snapchatters … [Read more...] about Viacom18’s YME cluster MTV India and Fully Faltoo announce strategic content partnership with Snap Inc.
Youth Music and English Entertainment cluster viacom18
MTV India’s ‘Roadies’ announces ‘Roadies Moto’ edition NFTs
Gaining immense popularity with its successful first drop of culturally driven digital artwork, Viacom18’s Youth, Music, and English Entertainment cluster’s NFT marketplace received an overwhelming response and carved out a niche for itself with NFT collectors. Riding on the momentum of its previous success and to further emphasize the significance of digital artwork, Fully Faltoo will witness the entry of Roadies into the world of Metaverse with its first-ever genre-defining ‘Roadies … [Read more...] about MTV India’s ‘Roadies’ announces ‘Roadies Moto’ edition NFTs
Viacom 18 launches KaanPhod
India’s leading entertainment conglomerate Viacom18’s Youth, Music and English entertainment (YME) cluster has launched KaanPhod, an artist-first label and platform offering language-agnostic, music-centric content across multiple digital as well as major audio streaming platforms including Hungama, Wynk, Amazon Prime, Spotify, Jio Saavn, Resso and YouTube. KaanPhod, aims to be the number one destination for artist and music discovery. Music enthusiasts can dive into all things music – … [Read more...] about Viacom 18 launches KaanPhod
Viacom18’s Youth, Music and English Entertainment cluster strengthens its multiplatform content strategy for 2022
Viacom18’s Youth, Music and English Entertainment (YME) cluster comprising of MTV, MTV Beats, Comedy Central, Colors Infinity, and Vh1 revealed its robust multiplatform content strategy for the year ahead in a media roundtable event held on March 10. In the past year, the repertoire of brands has seen positive growth with 9.8 billion impressions across TV, social media, and the network’s OTT platform, Voot. Along with this, the cluster also reported that they drew viewers during … [Read more...] about Viacom18’s Youth, Music and English Entertainment cluster strengthens its multiplatform content strategy for 2022
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