Being at the forefront of Intellectual Property Rights (IPR) protection, Viacom18 announced its partnership with the Cell for IPR Promotion and Management (CIPAM), a professional body under the aegis of Department of Industrial Policy and Promotion (DIPP) to launch a sustained behaviour change and capacity building campaign around protection of proprietary content and fight against piracy. Intellectual Property Rights (IPRs) are increasingly becoming crucial drivers of social and economic … [Read more...] about CIPAM and Viacom18 fight piracy
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Viacom18 Partners with Film Heritage Foundation
Chennai- With sustained efforts to preserve India’s cinematic heritage, Viacom18, India’s fastest growing media & entertainment network, today announced its support to the Film Heritage Foundation (FHF) for the annual Film Preservation & Restoration Workshop India 2017. The workshop will be held from October 7th to 14th in Chennai. The partnership was flagged off for the third consecutive year at an event held today in the city and was attended by Sudhanshu Vats, Group CEO, Viacom18, … [Read more...] about Viacom18 Partners with Film Heritage Foundation
COLORS INFINITY partners Ketto
India - Inspired by Shark Tank and the growing Start-Up movement in India, COLORS INFINITY has partnered with Ketto – A popular crowd funding platform, to support six passionate entrepreneurs raise funds for their start-up initiatives. Being telecast exclusively in India on COLORS INFINITY, Shark Tank is widely considered as an inspiration and guide for aspiring start-up businesses across the globe. In a bid to push the envelope further, COLORS INFINITY in partnership … [Read more...] about COLORS INFINITY partners Ketto
RISHTEY CINEPLEX wins Gold
Mumbai - Rishtey Cineplex, Viacom18’s exclusive Hindi movie channel, has been awarded the ultimate honour at the 2017 PromaxBDA Global Excellence Promotion, Marketing and Design Awards held at Los Angeles on June 8, 2017 - the Gold for the Best Channel Image On-Air Branding. The Best Packaging category has been an elusive one as it is the coveted trophy that the biggest channels across the globe aspire to win. This spectacular win puts Rishtey Cineplex at the helm of engaging entertainment … [Read more...] about RISHTEY CINEPLEX wins Gold
Extensive anti-tobacco campaign for World No Tobacco day
India - Viacom18’s Youth and English Entertainment brands MTV, MTV Beats, Vh1, Comedy Central and Colors Infinity joined hands with Ketto, an online fundraising website, to launch an Anti-Tobacco Campaign on ‘World No Tobacco day’. The campaign is not just aimed at creating Anti-Tobacco awareness but also encourages people to donate in support of Kato’s initiative to help Cancer patients. MTV, MTV Beats, Vh1, Comedy Central and COLORS INFINITY, have activated a five-brand digital … [Read more...] about Extensive anti-tobacco campaign for World No Tobacco day
Nickelodeon announces India’s first animated series
National -In the last few years, Nickelodeon has turned the tables and established category eminence by creating path breaking localized content appealing to children in India. With its perpetual spirit to innovate, the channel is set to take the kids genre in India to even greater heights with the release of India’s first ever animated investigative series for kids -Gattu Battu. Nickelodeon's fourth made-in-India animated series Gattu Battu, is a high decibel detective action comedy series … [Read more...] about Nickelodeon announces India’s first animated series