Viacom18 Media Pvt. Ltd., India’s youngest entertainment company, announced the launch of COLORS Gujarati Cinema, the region’s first 24-hour premium movies’ channel. With the tagline of Filmo Matrubhasha Ma, which translates into Movies in your mother-tongue, the channel is positioned to leverage the vibrant cinematic heritage of Gujarat. Following the success of COLORS Kannada Cinema, Viacom18’s latest foray into regional movie broadcast – COLORS Gujarati Cinema – launched on June … [Read more...] about Viacom18 launches COLORS Gujarati Cinema
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Viacom18 appoints Gourav Rakshit as COO
Viacom18 announced the appointment of Gourav Rakshit as COO – Viacom18 Digital Ventures. He will be joining the organization in May 2019, and will be reporting to Sudhanshu Vats, Group CEO & MD, Viacom18. A University of Rochester and IIM Ahmedabad alumnus, Gourav is currently serving as the President and CEO of People Group that owns and operates Shaadi.com. Over the course of 11 years at Shaadi.com, he has been instrumental in building one of India’s most iconic brands and a robust … [Read more...] about Viacom18 appoints Gourav Rakshit as COO
Viacom18 adds ThinkAnalytics’ personalised recommendations to VOOT
LONDON/LOS ANGELES – India’s Viacom18 has gone live with Pay TV and OTT content discovery and viewer analytics vendor ThinkAnalytics, on the ad-funded OTT service VOOT. VOOT’s 37 million monthly active users now have personalised recommendations in seven languages on the home screen, making it quicker and easier to find content they want to watch. Viacom18 has also deployed the ThinkComposer UX engine and ThinkEditorial, integrated with the ThinkAnalytics Recommendations Engine, … [Read more...] about Viacom18 adds ThinkAnalytics’ personalised recommendations to VOOT
RISING STAR to return on Colors TV
Keshet International’s (KI) talent format Rising Star has been re-commissioned for a second and third series by Colors TV, Viacom18’s flagship entertainment brand in India. Following the success of series one, which attracted an average audience share of 30% and three million voters across the series, Optimystix Entertainment will produce another two 24 x 90 series for the leading Hindi-language channel which will be launched in January 2018. Series one of the local version launched in a … [Read more...] about RISING STAR to return on Colors TV
Colors Infinity presents third season of The Stage
India - In a country where there’s no dearth of local language singers, Colors Infinity pioneered India’s only English singing talent hunt – The Stage, in its founding year itself. Now into its third season, the platform assumes greater credibility with an increasing fan base. With the voting option open, the viewers also seem to be warming up to the interactivity, going by the overwhelming response received so far. The launch campaign had the challenging task of drawing new viewers and … [Read more...] about Colors Infinity presents third season of The Stage
IndiaCast restructures International team
India- IndiaCast, the Domestic distribution, International & Digital business arm of Viacom18 and TV18, announced an organizational rejig of its International team. The restructuring exercise is aimed at making the organisation future-ready as it enters its next growth phase. With this move, IndiaCast has emphasized its focus on alternative revenue sources such as digital and live events in its International business. The role of Govind Shahi has been expanded as the Business … [Read more...] about IndiaCast restructures International team
