Tokyo - Viacom International Japan(VIJ) and Septeni Group(Septeni) have entered into a comprehensive marketing partnership to launch a new free mobile site, launching end June 2007. VIJ, which has a range of content including MTV, will mainly develop and operate the media. Septeni, will leverage its strength in internet advertising to oversee ad sales and revenue generation. The site will feature the MTV brand and have a ‘My Page’ creation service. … [Read more...] about Viacom and Septeni launch free mobile site in Japan
Viacom
MTV Asia executives check out
Singapore – Steven Tan, executive VP and COO for MTV Networks Asia-Pacific (MTVN A-P), and Mark Glazier, VP and CFO for MTVN A-P, left the company at the end of January. Also Andrew Hoppe, VP of content, creative & digital, has resigned and MTVN A-P is recruiting for his replacement. The departures resulted from reduced support required from the Singapore team following the realignment of MTVN A-P’s operations to advance the company’s localization strategy.MTV Networks … [Read more...] about MTV Asia executives check out
Viacom’s ‘Flux-able’ strategy for Japan
"Nobody that wants to be successful here can stay on one platform,” says Tokyo-based Peter Bullard, president Viacom International Japan K.K. “We want to move beyond cable and satellite TV, particularly in Japan.” Despite having only 6.4 million pay-TV subscribers, Bullard says MTV Japan is one of that network’s top 5 strongest markets in the world. “It may look like a low base, but it proves that quality viewers can show a significant return – and … [Read more...] about Viacom’s ‘Flux-able’ strategy for Japan
Ad – After Content
