Tokyo – Viacom International Japan(VIJ) and Septeni Group(Septeni) have entered into a comprehensive marketing partnership to launch a new free mobile site, launching end June 2007. VIJ, which has a range of content including MTV, will mainly develop and operate the media. Septeni, will leverage its strength in internet advertising to oversee ad sales and revenue generation. The site will feature the MTV brand and have a ‘My Page’ creation service.
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