Tokyo/ Singapore/ Hong Kong - MTV Networks Japan K.K, a unit of Viacom, has partnered with Shockwave Entertainment, Inc. to co-develop and market advertising products, as well as create a new advertising business model for Japanese advertisers and consumers. The collaboration is expected to increase the reach and traffic of Shockwave, an entertainment website in Japan for casual gamers and animation fans, and MTVJapan.com, MTV Japan's online music portal. The alliance encourages the transfer of … [Read more...] about MTV Japan partners Shockwave to offer multi-platform advertising solutions
Viacom
Viacom International Japan launches MTV DECOSTYLE
Viacom International Japan K. K., a 100% owned subsidiary of MTV Networks has launched MTV DECOSTYLE, a music-focused decoration mail service for mobile. Available through Japanese mobile operator NTT DoCoMo’s i-mode, MTV DECOSTYLE enables members to decorate mobile phone emails with content which Japanese youth term as decome. These include templates and items such as MTV’s logo and MTV programs’ title logos. Decome from music genres ranging from rock to hip-hop is also … [Read more...] about Viacom International Japan launches MTV DECOSTYLE
Viacom launches mobile entertainment social networking service myMTV in Japan
Tokyo / Singapore / Hong Kong- myMTV, Japan’s first mobile entertainment social networking service, was launched on August 1 by Viacom International Japan K.K., a 100% owned subsidiary of MTV Networks, in partnership with Septeni Holdings Co., a Japan-based digital ad sales group. myMTV uses a downloadable application to enable simultaneous video-viewing and page-browsing on mobile. Members can create personalized profile pages with exclusive artwork provided by Japanese graphic designers, … [Read more...] about Viacom launches mobile entertainment social networking service myMTV in Japan
Viacom launches mobile entertainment social networking service myMTV in Japan
Tokyo / Singapore / Hong Kong- myMTV, Japan’s first mobile entertainment social networking service was launched on August 1 by Viacom International Japan K.K., a 100% owned subsidiary of MTV Networks, in partnership with Septeni Holdings Co., a Japan-based digital ad sales group. myMTV uses a downloadable application to enable simultaneous video-viewing and page-browsing on mobile. Members can create personalized profile pages with exclusive artwork provided by Japanese graphic designers, … [Read more...] about Viacom launches mobile entertainment social networking service myMTV in Japan
Steward departs in MTV Networks exec shuffle
Singapore- Christopher Steward, Executive Vice President, Viacom Brand Solutions and Southeast Asia, ‘has decided to leave’ MTV Networks in yet another executive reshuffle. Amit Jain has been promoted to Executive Vice President and Managing Director, MTV Networks India, China and Southeast Asia. He will relocate to Singapore from Mumbai, where he was Vice President/Managing Director for MTV Networks India. In this new role, Jain will report to Bob Bakish, President, MTV Networks … [Read more...] about Steward departs in MTV Networks exec shuffle
Viacom and TV18 Group create Viacom-18 joint venture in India
Mumbai / New York- Viacom Inc. and the TV18 Group have created Viacom-18, a 50/50 joint venture in India which will create and distribute TV, film and digital media content. The deal is subject to regulatory approval and other closing conditions. The agreement will see Viacom-18 launch in 2008 a Hindi-language general entertainment cable and satellite channel, which will feature original and locally produced programmes as well as acquisitions. Viacom's MTV Networks (MTVN) will contribute its … [Read more...] about Viacom and TV18 Group create Viacom-18 joint venture in India