About 98 percent of the average five hours of daily viewing of videos in the United States are still being watched on traditional TV sets, according to the recently released Nielsen Cross-Platform Report. This means that while people are shifting to new technologies and devices that make it easier for them to watch the video they want, whenever and wherever they want, the fact remains that they are not “turning off” their TVs. TV screen remains the dominant platform on which to … [Read more...] about TV remains dominant platform in video content consumption
TV sets
APAC leads global TV market, to hit 1bn TV sets in 2012
The Asia Pacific region is now the world’s largest TV market, and is forecast to pass the one billion TV sets mark this year, according to market analyst Informa Telecoms & Media. The research firm added that the region – mainly driven by China and India – tops the pay-TV subscription market, with 394 million households subscribed to pay-TV services by the end of last year. When it comes to revenues, however, APAC lags behind other regions. In particular, China and India … [Read more...] about APAC leads global TV market, to hit 1bn TV sets in 2012
